Philadelphia Tourism AR ad
Think of all the great posters you have ever seen before. Now think of the one thing those poster are missing. Bet you didn’t guess video! This poster was designed to be place around the city to provide tourists and locals alike with a selection of lesser known and more obscure places to visit throughout the city. The poster is designed with the intention of peaking a passing persons interest and then rewarding there curiosity with a augmented reality experience using the ARTIVEVE app that showcases spots to visit around the city.
The poster was designed with the urban landscape of the city in mind. the city is full of opportunity to place posters so having a design that could be implemented in spots such as bus stop shelters or subways was important. The minimal design also allows for the possibility of being pasted up without the fear of loosing legibility. The AR is also scalable to fit what ever the means of display may be.
Below is a video example of the AR or download the ARTIVIVE app and try it on one of the photos.
